Hurtta is the Finnish word for hound, or more specifically, a lovable mutt. Hurtta, the company, also quite lovable, is a dog-loving, adventure-ready, planet-friendly Nordic brand that makes high-quality, well-fitting, weatherproof dog apparel and gear right here in beautiful Finland. The very first products we made way back in 1997 were collars and leashes. But today we make everything that dogs need to play, explore, train, and work in every kind of weather. If you know anything about wintertime in Finland, you will understand why weatherproof apparel is a big deal to us. Fit is equally important to us. It’s why every Hurtta product is carefully designed to provide a comfy fit for dogs of all breeds, shapes, and sizes.
As a company, we strive to be a force for good in the world and that includes being an environmentally conscious manufacturer. We take pride in making dog apparel and gear that is built to last. We also work hard to lessen the impact that our products will leave on our planet. We are so dedicated to sustainable manufacturing that Hurtta was recently chosen to be part of a circular design training programme funded by the Ministry of the Environment of Finland and coordinated by Design Forum Finland and Ethica Ltd. The ultimate goal being for Hurtta to become a circular company that leads by its values and principles.
We also strive to foster online and offline dog-loving communities – as in our Hurtta family, which includes our loyal customers, and our Hurtta Ambassadors and Adventurers who test our products and influence online dialogue – through awareness, conversation, engagement, and strategic partnerships with like-minded organisations that share our love of dogs and concern for the planet.