Hurtta on Top in German Pet Brand Survey

The Top Dog in Dog Clothing Category 2023

We are thrilled to announce that Hurtta, a leading innovator in high-performance dog apparel, is wagging its tail with heartfelt gratitude for being crowned the champion in the Dog Clothing category of the Top Pet Brands of Germany 2023. This recognition comes as a testament to Hurtta's unwavering commitment to quality, design, and the well-being of our furry companions.

The survey, conducted by the pet magazine "hundkatzemaus – das Haustiermagazin" in cooperation with the worldwide market research institute Statista, has unveiled the most beloved and trusted brands in the pet industry, and Hurtta has triumphed as the top choice for dog clothing among pet owners across Germany. The survey involved thousands of passionate pet parents, who assessed brands based on various parameters, including product quality, functionality, style, and overall customer satisfaction.

From Woof to Wardrobe

Behind every Hurtta masterpiece is a tail of hard work and endless doggy kisses. Hurtta's journey has been fueled by our dedication to crafting long-lasting canine clothing that seamlessly blends style, durability and functionality. Hailing from the land of ice and snow, Hurtta knows a thing or two about conquering the cold.

Mastering Dog Fashion in the Nordic Climate

Our Finnish heritage together our designs shows tribute to our roots, reflecting the durability and elegance that come naturally from thriving in the harshest of climates. From romps in the rain to chilly winter dog walks, our products have been put through the ultimate doggy trials, ensuring they're not only fashion-forward but also tail-swayingly functional and comfortable.

Tail-wagging Triumph Alert

As we bask in the glory of being named the Top Pet Brand of Germany 2023 in the Dog Clothing category, we remain humbled and inspired to continue pushing the boundaries of excellence. 

"At Hurtta, we believe that our four-legged friends deserve the best, and this recognition is a heartwarming validation of our mission," the Hurtta team comments.

Hurtta extends a warm, tail-wagging thank you to hundkatzemaus – das Haustiermagazin and Statista, as well as to all the stylish pups who've supported us on this journey. Here's to many more years of dressing dogs in the trendiest threads that make tails wag and humans grin!

More details and the winners of other categories can be found here: