Purpose
We’ve been here for dogs and dog owners for over 20 years and the loyal Hurtta pack has grown into an international community, led by our Hurtta Ambassadors and Adventurers. We love to share joyful, adventurous, life-enriching moments with our community.
Our active and participatory social media community thirsts for connections with both the Hurtta brand and other dog owners that make up our community.
That’s why we don’t just share and publish our own images and stories, but rather give our followers the opportunity to participate in content generation and communication. Hurtta influencer content is born of difference, but with a common thread of love for dogs that unites us all. We also love to involve Hurtta influencers in product testing because their unique, real-life experiences provide invaluable feedback that inspires ideas for new products as well as design enhancements to existing products. Appreciating our influencers’ unique perspectives and embracing our differences strengthens our community and makes our social media content richer and more engaging.
@namoou_
Kyungmin & Namoou.
I’m Kyungmin from South Korea and I share quiet, narration-free camping journeys with my dog Namoou.
We spend our time in forests, mountains and by the sea, chasing slow mornings in the tent, real weather, and small moments of happiness in nature together.

@adventuringwithmutts
Chelsea, Nic, Laszlo & Cinder.
We are Chelsea, Laszlo, and Cinder. We love to explore the outdoors together, along with my husband, Nic. We spend a lot of our time travelling, trying to find the best views and the coolest trails.
Laszlo is our adventurous little man. He is always up for anything and loves to hike. Cinder is our wild child. She is the silliest creature and packs so much energy.
We are so excited to be a part of the Hurtta Ambassador team!

@doublefluftrouble
Sabrina, Anthony, Marie, Rosie & Malu.
Marie, Rosie & Malu are three adventurous dogs who are always up for a family trip. They really inspire us to go out, explore and see new places. There’s nothing better than looking at their faces filled with happiness and joy while we’re making memories for life.

We love to show everyone how easy it can be to travel with your dog(s) and adventure together. Unfortunately Lucy isn’t with us anymore, however she will always be the dog that started it all and the one that got us into Hurtta gear. We are forever grateful for everything she gave us for 7 years.
Marie and Rosie (mother & daughter) have learned a lot from their older sister/aunt before she passed away and they have turned into daring, loyal adventure dogs just like Lucy was. They are the perfect mix between cuddle and adventure.
Unexpectedly, Malu, a 4 year old Australian shepherd, joined our pack and she is a perfect fit. Rosie and her are two peas in a pod and love to pull a lot of shenanigans together. Malu’s stamina is a lot higher than Rosie or Marie’s so we are doing canicross together and you should see the smile on her face while she runs. Pure joy. We can’t wait to show Malu the adventure life with Hurtta by our side!

@petur.and.archi
Lilly, Petur & Archi.
I am Lilly and I share real life with dogs as I live it alongside my two rescue boys, Petur and Archie.
Everything I create is rooted in giving my boys the best possible life and connecting with like-minded people!


@2blackdogsview
Nikolett, Marci, Kajla, Enzo & Nauru.
My name is Nikolett, and together with my husband Marci, our three dogs, and our little human, we share the everyday chaos and beauty of life as a big, adventure-loving family.
Our story started back in 2016, when I adopted two black puppies from a shelter. As the years passed, our pack grew when Nauru, our harlequin Dachshund, joined us and completed the trio. Ever since then, our days have been filled with muddy paws, spontaneous trips, and countless moments worth capturing.
Content creation and photography are my biggest passions. I love telling stories through photos and videos. Our dogs are not just pets, they’re our partners in everything we do, and they’ve become the heart of our online world. Each of our dogs brings a unique personality to the pack:
Nauru is confident, stubborn, and absolutely made for the camera. She loves people and modeling, and she’s so used to our photo-life that she often finds the perfect spot and demands we stop—rewarded, of course, with a well-deserved treat.
Kajla is our clever entertainer and the mastermind of surprise moments. She gives love in the most overwhelming way possible—if someone pets her once, they usually can’t stop.
Enzo is our brave soldier: loyal, protective, and always ready to work. Frisbees are his whole world—he’ll launch himself toward anything you point at… but he’s also secretly terrified of buzzing bugs.
Becoming part of the Hurtta community means so much to us. After applying for a long time, I finally joined the team in 2024 — and this year, becoming Hurtta ambassadors feels like an incredible milestone. It’s a true honor, and we’re grateful for the trust and opportunity to represent a brand we genuinely love.

@tessathehairyborder
Gerogia & Tessa.
Hey, I’m Georgia and you’ll most likely find me out exploring with my border collie Tessa.
Living in north west England there’s definitely no shortage of adventure, from wanders through forests and moorland to adventures up mountains and paddle boarding on lakes we love it all!

@teamfaytastic
Therese Fay, Enwy & Boom.
My name is Therese, I’m 36 years old and live in northern Sweden with my husband and our three dogs.
Fay and Enwy, two Australian Shepherds, and Boom, a young Border Collie, are at the heart of our everyday life.
We spend most of our time outdoors, training, exploring nature and enjoying life together in all seasons.

@twomerlecollies
Hana, Chilli & Zazu.
My name is Hana, and my family consists of two merle border collies, Chilli & Zazu. We love exploring the great outdoors and engaging in various sports together.
Despite living in a capital city, we always spend as much time as we can in the mountains, chasing breathtaking views. Last year, our rooftop tent became our cozy home during our travels and we found a new passion for camping.
Let me introduce my two lovely boys: Chilli is the trusty one, the sweetest boy with hazel eyes, who adores every human. Zazu, with his striking blue eyes, is the silly one, always with something on his mind and an opinion on everything. Although they may appear similar, their distinct personalities make them the perfect duo.
As Hurtta Adventurers for 2022 and 2023, Hurtta has become a significant part of our family, and we can't imagine our world without them. Now, we are truly honored to continue sharing our stories through photos and videos with you as Ambassador 3rd year.


@bluemarblevagabonds
Sandra, Nui & Nano.
Hey, we’re Sandra, Nui, and Nano - and we’re up for just about any adventure!
From van trips to the mountains and forests, to exploring towns, swimming, kayaking, or micro-adventures in our own backyard, Hurtta gear has been part of it all for the past few years. We’re so happy to keep sharing our story as Hurtta Ambassadors.

You’ll see Nano doing all the typical senior adventure pup stuff (like cozying up in a sleeping bag in front of the van), and you’ll see Nui… well, everywhere - doing just about anything, as the happy-go-lucky working dog she is.
Also… can you guess where my dogs’ names come from? Nano’s might be easy 😉, and Nui is named after the beautiful island of Rapa Nui.

@optimus_thebordercollie
Eszter, David & Optimus
Hello, I’m Eszter, sharing life with my border collie Optimus (Opti) and my partner, David, who’s usually hiding behind the camera 🙈
We’re living big city life, but our hearts truly belong to nature, so whenever we can, we escape to the mountains and forests. Opti might be almost 9, but he’s still as active and adventurous as ever, so of course, he comes with us everywhere. We’re proof that you don’t need to live in the wild to have a little adventure every day.
We’re so excited to be part of the Hurtta ambassador family and can’t wait to see where our adventures take us next year.

@buenoandfelix
Marte & Felix
My name is Marte, I’m 29 years old and live in Kragerø, Norway, with my Chihuahua Felix, who is 6.5 years old.
We love spending time outdoors, but since Felix gets cold easily, proper and high-quality gear is essential for us.

@rivers__and_roads
Jessica, Cleo & Ogwen.
Hello we are Jess, Cleo and Ogwen.
We love travelling and exploring our home country and exploring further afield and driving into Europe in our campervan and making lots of memories together.
We love taking part in lots of different activities such as hiking, camping, kayaking and cycling and we love involving the dogs in everything we do.










