Purpose
We’ve been here for dogs and dog owners for over 20 years and the loyal Hurtta pack has grown into an international community, led by our Hurtta Ambassadors and Adventurers. We love to share joyful, adventurous, life-enriching moments with our community.
Our active and participatory social media community thirsts for connections with both the Hurtta brand and other dog owners that make up our community.
That’s why we don’t just share and publish our own images and stories, but rather give our followers the opportunity to participate in content generation and communication. Hurtta influencer content is born of difference, but with a common thread of love for dogs that unites us all. We also love to involve Hurtta influencers in product testing because their unique, real-life experiences provide invaluable feedback that inspires ideas for new products as well as design enhancements to existing products. Appreciating our influencers’ unique perspectives and embracing our differences strengthens our community and makes our social media content richer and more engaging.
@naviandnewman
Avery, Navi & Newman.
My name is Avery, and this is Navi and Newman - my two happy go lucky labradors. Navi, the rock and dock diving queen, and Newman the tail wagging sweet boy.
You may occasionally see my partner, aka Dog Dad, Matt, and our new tiny human Aspen along for our ventures. Navi and Newman love showing her around their favourite snowy Northern Ontario trails and just how to do lake life.
We are thrilled to be Ambassadors for Hurtta and can't wait to share what 2024 has in store for our family!
@doublefluftrouble
Sabrina, Anthony, Lucy, Marie & Rosie.
Lucy, Marie & Rosie are three adventurous Bernese Mountain dogs, who are always up for a family trip. They really inspire us to go out, explore and see new places. There’s nothing better than looking at their faces filled with happiness and joy while we’re making memories for life.
Lucy is quite the adventurer and can be rough on the gears she wears. Mud, sand, water, snow, plants, rocks,.. it has to endure it all. So far she hasn’t been able to wreck anything from Hurtta, so we know we’re safe when she’s pulling her shenanigans. Marie is learning everything from her big sister, but she’s definitely the gentle one of the two. Thinking she still weighs 5kg’s, she’s our big, cuddly lapdog.
And our latest addition to the pack, Rosie, is a daughter of Marie, however she seems to be more of a little Lucy haha. She’s the perfect mix daring adventurer and cuddly sweetheart.
We can't wait to share more of our families adventures with you!
@fantasticmr.foxandme
Marijke & Vos.
Hey, I’m Marijke, and some years ago my lifelong wish of having a dog came true, with Vos (Dutch for Fox). Don’t underestimate his tiny fluffy appearance. He might only weigh 5kg, but he is a cheeky firecracker.
Although we live close to the beach, the mountains have our heart. Nothing makes us as
happy as chasing mountain sunrises in summer, and powder runs in winter. So, we spend as
much of our free time traveling there, as we possibly can.
Vos was named after the main character of Roald Dahl’s Fantastic Mr. Fox, because of his fox
red puppy fur. Although the colour grew out, we nailed the name personality wise, because
he is one energetic little rascal, always ready for any adventure we come up with, even when
it’s as early as 2am. The little guy doesn’t have a bad bone in his body, and I’m the luckiest
person in the world to have him by my side.
We have been hooked on Hurtta gear since that first harness we bought for Vos, so after being
’22 adventurers I’m beyond grateful and honoured to be part of the Hurtta Ambassador team!
@twomerlecollies
Hana, Chilli & Zazu.
My name is Hana, and my family consists of two merle border collies, Chilli & Zazu. We love exploring the great outdoors and engaging in various sports together.
Despite living in a capital city, we always spend as much time as we can in the mountains, chasing breathtaking views. Last year, our rooftop tent became our cozy home during our travels and we found a new passion for camping.
Let me introduce my two lovely boys: Chilli is the trusty one, the sweetest boy with hazel eyes, who adores every human. Zazu, with his striking blue eyes, is the silly one, always with something on his mind and an opinion on everything. Although they may appear similar, their distinct personalities make them the perfect duo.
As Hurtta Adventurers for 2022 and 2023, Hurtta has become a significant part of our family, and we can't imagine our world without them. Now, we are truly honored to become Ambassadors and continue sharing our stories through photos and videos with you.
@keeladventures
Malene & Keela.
My name is Malene and my adventure sidekick is Keela, a super sweet and silly mixed breed.
I wished for a dog that would be fun to train with, that would be a huge cuddle bug and that would enjoy traveling and seeing new places and make a ton of memories, and I got just that. Keela is an explorer by heart and is always ready and excited to explore new places with me - she’s also thankfully an early bird like me, so we try to catch as many beautiful sunrises as possible, whether at home, on endless beaches or surrounded by beautiful mountains, she’s up for it.
I’ve used Hurtta gear for years and years and truly love and trust every piece of gear that we have, so I’m super excited and grateful to join the Hurtta Ambassador Team!
@dogvision
Fenne, Mogwai, Oona & Lizzie.
Three different dogs, best friends for life.
Mogwai is a senior Border Collie with the joy of a 1000 dogs who loves every season equally. Her zest for life is contagious, and she’s up for anything as long as we’re together.
Oona, born in Bosnia, is a bit of a prickly pear. She’s reserved when you don’t know her, but she’s a sweetie and always shows up for her pack. She never grew out of her puppy clumsiness, and regularly falls off the sofa, or slips off the SUP into the lake.
Lizzie, our Greek sun-loving goddess has a strong opinion about cold and wet weather and thus proud owner of a whole collection of coats and sweaters so she can enjoy the outdoors just like the other two. Lizzie has endless energy and loves running and pulling. Bike, kicksled, or pulling those slow humans, forth we must go!