1. For the dogs
Dog's inspire so much good in us. Our dogs would do anything for us and we believe that we should return the favour. A dog’s inherent goodness is transformative. We want everyone to experience it and pass it on.
2. For the elements
In the Nordics we live in some of the harshest elements known to man. Our weatherproof apparel and gear is built to stand up to a variety of weather conditions so that you and your dog can enjoy the great outdoors together in any season.
3. For the planet
We like to say, Happy planet, happy dogs. We think sustainably and we make high-quality, well-crafted, sustainable weatherproof dog apparel and gear that are built to last because it’s better for dogs, people, and the planet.