Hurtta named Germany’s Top Dog Clothing Brand
Hurtta named Germany’s Top Dog Clothing Brand for the third year in a row!
We’re proud and grateful to share an exciting milestone: Hurtta has been selected as one of Germany’s Top Pet Brands in the dog clothing category for three consecutive years: 2023, 2024 and 2025.
The Top Pet Brands study has so far been conducted only three times, and Hurtta has been included every single year. Being recognised consistently by German dog owners means a great deal to us and reinforces what drives our work every day: creating functional, durable and well-fitting gear that supports dogs in real-life adventures.
Trusted by dog owners, year after year
The annual Top Pet Brands ranking is published by hundkatzemaus – das Haustiermagazin in cooperation with Statista and is based on feedback from pet owners across Germany. Brands are evaluated on factors such as product quality, functionality, design and overall satisfaction.
In the 2025 study, Hurtta was once again mentioned among the leading brands in the “Zubehör” (Accessories) category, with dog clothing remaining a key area where Hurtta stands out.
Why Hurtta continues to stand out
The recognition is built on real experiences from dog owners, not brand awareness alone. In the Top Pet Brands study, participants evaluated brands based on how they perform in everyday life with dogs.
Key aspects included:
- Recommendation potential – how likely dog owners are to recommend Hurtta to others
- Product performance – durability, functionality and reliability in daily use
- Trust – confidence that the clothing supports dogs’ comfort and wellbeing
- Openness – clear communication about materials, fit and intended use
- Responsibility – the importance placed on sustainability and long-term solutions
- Overall value – whether the product experience matches the price
In precisely these areas, Hurtta achieved outstanding results. In the hundkatzemaus ranking 2025, Hurtta was chosen by thousands of dog owners as Germany’s top brand for dog clothing, reaching a score of 8.80 points and leading the category.
The results are based on an independent consumer survey conducted by hundkatzemaus – Das Haustiermagazin in collaboration with Statista. Around 7,000 dog owners shared their personal experiences with products and brands, contributing to more than 40,000 individual evaluations overall, a strong indication of consistently high satisfaction with Hurtta.
Designed for real conditions, built to last
Rooted in Finland, Hurtta designs dog clothing for changing weather, demanding conditions and active lives outdoors. From rainy city walks to cold winter adventures, our products are tested with dogs to ensure comfort, protection and freedom of movement, without compromising on durability or style.
Being recognised year after year reflects the trust dog owners place in Hurtta when choosing reliable gear that supports their dogs’ wellbeing in every season.
Most popular Hurtta clothing items in Germany
Expedition Parka II
Ranked as the most sold winter jacket in Germany, the Expedition Parka II combines functionality with minimalism.
Thank you, Germany
This achievement would not be possible without the dog owners, partners and retailers who believe in our products and values. A heartfelt thank you to everyone who has made Hurtta part of their everyday adventures.
We’ll continue doing what we do best: developing high-performance dog clothing that helps dogs stay comfortable, protected and ready to go, whatever the weather.
Let’s go!